What to consider before you list your home as “coming soon” in the market.

Today, I want to discuss the concept of listing your house as “coming soon” before it officially goes on the market. Let’s dive into the details.

Firstly, when your house is listed as coming soon, it is mandatory to include a picture of the front of the house. This requirement applies regardless of whether the listing is in the coming soon phase or already live.

If you’re still working on projects that impact the appearance of the front of the house, such as roof repairs, painting, or landscaping, it might be advisable to wait and take the picture once those tasks are completed. In such cases, skipping the coming soon phase might be a better choice.

Secondly, it’s important to note that while your house is listed as coming soon, no agent can show the property to potential buyers. Therefore, you need to carefully consider your overall strategy and how the coming soon phase aligns with your marketing plan. If you believe it’s a valuable approach, then go ahead. However, keep in mind that during this phase, no one can physically visit the house, which makes receiving offers unlikely.

“Recognize that the coming soon approach may not be suitable for everyone.”

Lastly, it’s crucial to understand that the coming soon phase has a maximum duration of 15 days. On the 15th day, the house must be ready and available for showings. If you have ongoing projects with uncertain completion dates, it might be better to skip the coming soon phase altogether. In such cases, we can discuss an alternative called an unpublished listing in another blog.

If you have smaller projects left, like final cleanups or making arrangements for pets, listing your house as coming soon can be a great idea. This strategy can generate anticipation and interest in your property before it officially hits the market. However, it’s essential to recognize that the coming soon approach may not be suitable for everyone.

If you need help with your coming soon process or have any questions about real estate, please feel free to call or email me. I’m always happy to help.